Study Design Fundamentals

Study Design Fundamentals: Understand design principles such as visual hierarchy, white space, color theory, UX strategy, User Research techniques, accessibility, and platform/device design guidelines.
Lenora Porter
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You have to start somewhere and the best place to start is understanding design fundamentals. Currently, right now, can you name at least 4 core UX strategies, UI techniques, or Visual Design best practices? If the answer is no, please read this chapter.

Before creating beautiful mockups, you’ll need a crash course in proper design thinking. You thought I would say jump into Sketch or another design related tool, right? Wrong! You don’t have to tell me, I already know what you’re thinking. I did the same and I wanted to learn about the design tools first! It wasn’t the worst thing to do but it sure wasn’t the best. The issue I didn’t foresee was knowing the correct way to think about the problem. The “how” to think is more important than anything else! Your user interface is first and foremost responsible for solving the problem, being functional, and lastly being visually pleasing.

Areas of study:

  • Design Thinking
  • Design Patterns
  • Design Systems
  • Design Process
  • UX Strategy
  • Content Strategy
  • Extensive Market Research (Guerrilla Testing, Comparative & Competitive Analysis, Interviews, Surveys, Personas, Business KPIs, Analytics, Market size, etc. )
  • Design Guidelines for all platforms (Android, iOS, Windows, Mobile, Web, Voice, Car, TV, Appliances and etc.)
  • Design Documentation
  • The Psychology of UX
  • Behavioral Science (Cognitive abilities, habits, intrinsic vs extrinsic motivation, etc.)
  • The Elements of User Experience
  • Emotional Design
  • Color Theory
  • Typography
  • Interactive Design
  • Information Architecture
  • UX Research Methods
  • UX Reporting
  • Accessibility
  • Usability
  • User Testing
  • Visual Design
  • Visual Communication
  • Prototyping

Yes, it is a lot of areas to dive into but it is all apart of your job as a designer. After you learn one area, you’ll be intrigued to learn the other aspects as well.

Here are a few places I started my design fundamentals journey:

FREE (This use to be free, I’m not sure if it is now.) (This use to be free, I’m not sure if it is now.)

Design Thinking= Methods, Not Magic

Apply Design Thinking at Work